Eva Lechner

Eva Lechner is one of the most successful Italian cyclists of her generation. For more than 25 years, she has shaped international cycling – from mountain biking and cyclocross to road cycling – always representing passion, endurance, and authenticity. With four Olympic appearances, numerous World Championship and European Championship medals, and a total of 31 Italian national titles, Eva has played a major role in the history of women’s cycling.

For a long time, Eva had been aware of the SHER brand and especially the story behind it. As a former professional cyclist, she knows from personal experience how important the right cycling apparel is after countless hours in the saddle – especially for women, whose needs are often different from those of men. That is exactly why she was immediately excited to support a brand developing cycling apparel specifically designed for women.

Today, after her professional racing career, Eva is starting a new chapter together with SHER, bringing her many years of experience, her passion for the sport, and her high standards of quality into the partnership.

“The SHER brand and the story behind it immediately caught my attention. After so many years in professional sport, I know how important high-quality and functional cycling apparel is – especially for women. I was even more excited to see that SHER is developing solutions exactly for these needs. Already after the first tests, I was impressed by the quality of the products and I’m truly looking forward to this collaboration.”