SHER: a commitment to sustainability, every year
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The environmental impact of the textile industry is increasingly significant. It is estimated that textile production is responsible for about 20 percent of global drinking water pollution due to the various processes associated with it. Specifically, air pollution produced by the textile industry includes: nitrogen, sulfur and chlorine oxides, volatile organic compounds, aniline vapors, hydrogen sulfide and chlorine. The results of WWF‘s latest rating show that most companies still use too few recycled or sustainably produced raw materials: they consume excessive amounts of water, which is heavily polluted throughout the entire value chain. The results also show that only a few companies employ scientific tools and apply appropriate measures to constitute a sound environmental management methodology within the enterprise.
“Business as usual,” working according to established practices, is no longer an acceptable path in the long run or even in the short run: not only for the profitability of the industry, but and especially for the effects on the environment.
According to Textile Exchange‘s latest report made in December 2023, per capita use of fabric has taken a serious and worrisome surge: from an average of 8.3 kg per person in 1975, to 14.6 kg in 2022. Almost double.
An exponential increase in fiber production clearly has a major impact on our planet.
Consequently, even the conscious purchase of a product, specifically clothing, by the consumer thus becomes an important social and we might say, political act.
We at SHER believe earnestly and from day one in seeking solutions in the name of sustainability, at every stage of our production. Starting from the design of the garments, with the choice of the best leading partners in the field of sustainable development: we choose fabrics, materials and processes that improve performance and reduce the impact on the environment, from the selection of raw materials, to the production and packaging stage, to the sale, with reusable packaging. Every year we strive to meet and improve standards in the name of environmental responsibility.
At SHER, we work in accordance with a Slow Fashion model, the approach that safeguards the environment, people, and animals.
In 2023, we worked against the prevailing system of Fast Fashion and in particular the classic sportswear system, where brands renew their collections by 80% on average, integrating a large number of product models and colors each season-a model that implies massive production of materials and related waste.
In contrast, the SHER 2023 collection included only 18% new products compared to 2022, saw 5% updating of existing products, and offered 3 colors to complement previous ones. The remaining 77% of the collection remained unchanged, with timeless products of the highest quality.
We also integrated into our product collection and packaging an amount of 1340 kg of deadstock fabric, textile material from the waste of our fabric manufacturers and suppliers, processed in Italy and Portugal.
All the finished fabrics used to make our products, were purchased in Italy (with the sole exception of our socks, which come from Portugal), this is because we want to minimize transportation, choosing raw materials close to the place of production.
If sustainability goes from the research and choice of raw materials to the production stages, we cannot forget the sales stage as well: the approach to the consumer, a significant moment for SHER to also contribute to raising awareness towards this issue.
Thus, we also strongly thought and wanted smart, zero-impact packaging: we used as much as 40 meters of deadstock fabric produced in Portugal that would otherwise have been destined for landfill, then burned, to create reusable fabric bags, as shoe racks, helmet racks, or simply to protect and contain our items and clothing products from dust or for the change of season.
Our commitment from day one in the name of sustainability led us to a prestigious recognition in 2023: SHER officially became part of the Ellen MacArthur Foundation’s Community, the most authoritative and influential global body that promotes the process of international companies in the transition to a circular and sustainable economy. Being a member of the Ellen MacArthur Community thus officially certifies SHER’s responsibility and actions to ensure sustainability at every stage of its business.
“Continuous research work and constant study on fits, capable of offering women of all sizes and conformations a flawless look, are fundamental and the basis for nurturing a business model that is both sustainable and successful. SHER garments exemplify Italian excellence in manufacturing, capable of ensuring that every single product lasts over time, with unbeatable design and style that does not follow a trend, but exceeds it. Our commitment in this direction is alive from day one, and every year it becomes more important.” Sara Canali – SHER founder