Women deserve better cycling comfort.
Saddle pain isn’t just part of cycling.
At Bikefesta Südtirol 2026, SHER brings women’s cycling comfort into the conversation — from saddle sores and intimate discomfort to bike fitting, ergonomics and better equipment designed around the female body.
Women’s cycling is growing. It’s time the conversation around women’s comfort grows with it.
Saddle pain, pressure, numbness, chafing and intimate discomfort are still common topics among female cyclists — but too often they are accepted as simply part of riding.
At Bikefesta Südtirol 2026 in Brixen/Bressanone, SHER is putting women’s cycling comfort at the centre of the conversation. Join us from September 18–20 for workshops, bike fitting, a social MTB ride and conversations dedicated to making cycling better for women.
Whether you ride road, gravel, MTB or e-bike, come meet us, ask questions and learn more about the factors that influence comfort on the bike.
WOMEN’S SADDLE PAIN WORKSHOP
September 18, 2:00 pm
September 19, 2:00 pm
September 20, 2:00 pm
SHER Booth
Saddle sores, pressure, chafing, numbness and intimate discomfort can have a major impact on how women experience cycling — and sometimes even on whether they continue riding.
In this workshop, SHER Founder & CEO Sara Canali talks openly about saddle pain in female cyclists, why women experience discomfort on the bike, and how the interaction between the female anatomy, saddle, cycling position, bike fit, clothing and women-specific cycling pad can make a difference.
Based on SHER’s years of research, product development and conversations with female cyclists, bike fitters and medical experts, the workshop aims to replace “you just have to get used to it” with knowledge and practical solutions.
For women riding road, gravel, MTB and e-bike — from beginners to experienced cyclists
REGISTER FOR THE SADDLE PAIN WORKSHOP →
WOMEN’S BIKE FITTING & ERGONOMICS
September 19 & 20 · 11:00 pm
How you sit on your bike influences much more than performance. Bike position, saddle position, pressure distribution and ergonomics can all contribute to saddle discomfort, numbness, knee or back pain and an inefficient riding position.
Together with bike fitter Anja, this practical workshop explores bike fitting for women and how small changes to your position and setup can make a significant difference to comfort and confidence on the bike.
Bring your questions — and discover why a bike setup should adapt to the rider, not the other way around.
SOCIAL MTB RIDE WITH EVA LECHNER
September 19 · 3:00 pm
Join SHER and Eva Lechner for a social MTB ride during Bikefesta Südtirol.
This is not about racing or proving how strong you are. It’s about getting women on bikes, riding together and sharing the experience. All levels welcome!
Meet other female cyclists, exchange ideas and enjoy a relaxed ride around Brixen/Bressanone with one of South Tyrol’s best-known cyclists.
