Women’s Cycling, Community & Made in Italy Excellence
Set against the breathtaking scenery of Lake Garda, the 2026 edition of the Bike Festival Riva del Garda once again confirmed itself as one of Europe’s leading events for cycling culture, innovation, and performance.
Bringing together thousands of cyclists, brands, athletes, and outdoor enthusiasts from across the world, the Riva Bike Festival is where the future of cycling comes to life — from cutting-edge bikes and technology to the latest trends in women’s cycling apparel and performance gear.
This year, we at SHER are incredibly proud and honored to have received the award for “Best Crew.”
For us, this recognition is much more than an achievement. It represents the growing impact of a brand and community dedicated to women’s cycling, premium women’s cycling apparel, and supporting female riders through every stage of their journey.
At SHER, our mission is to redefine the experience of women in cycling by offering carefully selected, high-quality products designed specifically for women. From performance-focused cycling clothing to everyday riding essentials, we are passionate about helping women feel comfortable, confident, and empowered on the bike.
We strongly believe that women deserve the best cycling clothing — not only in terms of style, but also fit, technical performance, comfort, and functionality.
That is why we focus on premium women’s cycling apparel and products that truly answer women’s needs, combining innovation, elegance, and performance with a strong Made in Italy philosophy and attention to quality.
But SHER is about more than products.
Community, education, and support are at the heart of everything we do.
Many women entering the cycling world are looking not only for the right cycling gear, but also for guidance, honest conversations, and a supportive environment where they can feel represented and understood. Through SHER, we aim to create exactly that: a platform where women can connect, ask questions, share experiences, and discover the best solutions for their cycling lifestyle.
During the festival, together with Fons Bikes — with whom we proudly shared our booth — we created a welcoming space fully dedicated to women’s cycling, women’s cycling fashion, and female-focused cycling products.
One of the highlights of the weekend was our workshop dedicated to saddle sores and women’s comfort on the bike — an essential but often overlooked topic in the cycling industry. Through expert advice, product recommendations, and open conversations, we helped female cyclists better understand comfort, bike fit, and wellness while riding.
We were also honored to welcome former professional cyclist Eva Lechner to our booth. Her presence brought inspiration, authenticity, and incredible energy to the SHER community while reinforcing the importance of female representation in cycling and sport.
Winning the “Best Crew” award belongs not only to our team, but to every woman who visited our booth, attended our workshops, discovered our curated cycling apparel collections, shared her story, or became part of the SHER community during the festival.
We are deeply grateful to the Bike Festival Riva del Garda for this incredible recognition and to everyone who supported us throughout this unforgettable weekend.
This award motivates us even more to continue building a premium destination for women’s cycling apparel, women’s cycling products, and authentic female cycling community experiences — proudly inspired by quality, innovation, and Made in Italy excellence.
Thank you for riding with us.
