WE HELP WOMEN TO LOOK AND FEEL GREAT IN THEIR SPORTS GEAR ANY TIME.
About SHER
SHER is an Italian premium women’s cycling and sportswear brand dedicated to creating technical apparel specifically designed for women. Founded in 2020 in the Dolomites by Sara Canali, SHER develops women’s sportswear that combines performance, comfort, elegance, and style.
With a background in both fashion and sports, founder Sara Canali created SHER with the vision of making sport more accessible to women, starting with technical apparel truly designed around the female body. Her belief is that women deserve high-performance cycling clothing that is functional, refined, and tailored to their specific needs on the bike and during sports activities.
Inspired by an active and dynamic lifestyle, SHER represents a new generation of premium women’s sportswear Made in Italy, developed by women for women. Every collection is created to go beyond the traditional standards of women’s technical apparel, introducing innovative cycling and sportswear that enhances the female body without compromising performance.
SHER stands out in the premium women’s cycling apparel market thanks to its unique combination of:
- elegant and contemporary design
- high-quality technical fabrics
- female-specific fit
- comfort for long hours in the saddle
- ethical and sustainable production
Why the name SHER?
The name SHER combines the first letter of the word “Sport” with “Her,” representing our constant focus on women’s passions, needs, and sports experiences.
SHER also stands for sharing. The continuous exchange with our female community plays a key role in the development of our products and innovations.
Today, SHER delivers premium women’s sportswear worldwide, supporting women who are passionate about cycling, outdoor activities, and an active lifestyle.
SHER is where women, sport, performance, and passion come together.
True success in life is to act in coherence with one’s own values: these are the values that accompany us in our professional and personal life.
Vision & Values
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QUALITY
It’s a fact: the best way to act responsibly is to reduce the amount of products that flow to the market. The SHER collection is reduced to versatile essentials. We develop items that fulfill a purpose and solve a true problem for SHER women. Less is more! And we all can make a change by living a positive, active lifestyle with a small but selected wardrobe. SHER products are manufactured in high standard factories where workmanship is at its excellence. Out team thus ensures the prime quality and durability of every single SHER piece. Our minimalistic design and sophisticated style do not follow trends. SHER products are timeless. They are not made to be replaced after one season. They are here to stay.
RAW MATERIALS
SHER's sustainable approach starts with raw materials: We look for high quality, durable fabrics that are mainly made in Italy and produced with the most environmentally friendly process possible. SHER also uses fabrics made from biodegradable yarns and dead stock fabrics, which we reserach and select very carefully. Every year, tons of unused high-tech sports textiles are incinerated or sent to landfill. We strive to work with our Italian and Portuguese textile partners to track down suitable fabrics, carefully select them, execute quality tests and finally integrate them into our collection. In 2020, we purchased over 200 kg of dead stock fabrics and utlized them to design our garments. In 2021, we increased this amount to 640 kg. We are always looking for fabrics that come from recycling processes that require as little energy as possible or are made from biodegradable fibres. At SHER, we use the innovative biodegradable yarn Amni Soul Eco® from Fulgar and SOLVAY, which has an "accelerated biodegradability" of about 5 years. All the fabrics we use are Oeko-Tex 100 certified, free of harmful substances and comply with European directives.
PACKAGING
At SHER we're really trying hard to avoid one-way-use materials, especially plastics. AVOIDING IS BETTER THAN RECYCLING. Therefore, all our product shipments are packed and delivered in fabric bags sewn from stock fabrics. We return them afterwards for re-use. All our customers receive SHER products packed in recycled avana boxes and wrapped in silk paper that can easily be re-used or recycled. Avoiding polybags is certainly better than recycling them. It not only reduces our impact, but also makes online shopping nicer.
PRODUCTION
We strongly care about where we produce our garments. Our partners' factories are located in northern Italy. We know them personally and have chosen them based on their production standards, work ethic and of course the quality. We are united by a common desire to make a positive contribution to the environment and fair working conditions for the (mostly female) employees of the companies. We like to reduce transport as much as possible, so we also select raw materials close to the place of production.
Sustainability
At SHER we use fabrics and materials, manufacturing processes and packaging that guarantee outstanding performance and at the same to reduce the impact on the environment. SHER collaborates with leading pioneers in the field of research and sustainable developments. These partnerships are crucial to meet the demands of our planet as well as the expectations of our conscious and sensitive customers, who direct their purchasing decisions towards "clean" products in every aspect of their life cycle. We do a lot of research and development in the field of environmental sustainability and promise you that performance doesn’t have to come at the cost of integrity – on the contrary.
A partnership has been established with the young and talented Andrea Vötter, one of the top lugers in the world. The Italian athlete is already gearing up to claim gold at the next Olympics. With two overall World Cup victories, several world titles, and numerous European accolades under her belt, Vötter’s achievements speak volumes. Read more A partnership has been established with the young and talented Andrea Vötter, one of the top lugers in the world. The Italian athlete is already gearing up to claim gold at the next Olympics. With two overall World Cup victories, several world titles, and numerous European accolades under her belt, Vötter’s achievements speak volumes. Read more A new season of "informal" women-only bike rides is starting. From April 23rd, every Tuesday at 6:00 PM, meet at CASA SHER - Via Weggenstein 1/a - Bolzano.
The original SHER format was born three years ago from the desire to share our passion for cycling with other women and to encounter fewer typical female complaints: about not having a companion to venture fearlessly into cycling, not having opportunities to focus on our well-being, not having the support of smiling and energetic women to share free time with... Read more We're used to hearing Sara's words from international stages dedicated to empowerment and female leadership, but made an exception for the editorial team of Radio suedtirol1 because certain anecdotes from her life must have intrigued them. Read more A special talk to meet the tenacious woman who realized her dream of flying higher and higher, reaching the world record for altitude in autogyro. "Io posso volare" is the title of our third event of INCONTRI and we want to dedicate it to all women especially the girls and teenagers who are visualizing their future now, but also to their parents, to learn together to have self-confidence and not to be afraid to "fly higher and higher." Read more We at SHER believe earnestly and from day one in seeking solutions in the name of sustainability at every stage of our production. Since 2023, this commitment has also been recognized by the Ellen MacArthur Foundation's Community, the most authoritative and influential global body promoting the process of international companies in the transition to a circular and sustainable economy. Read more SHER is partnering with MyCyclingCamp in organizing a cycling vacation. An unforgettable experience together with many women of all ages and fitness levels, discovering magical Andalusia, for 7 days, April 13-20, 2024, in partnership with ROADBIKE & Women's Health. Read more We meet Kathrin Pichler in person on Wednesday 13 December, for our series of appointments at Casa SHER, INCONTRI: an informal chat to find out more about this model of 'good timing' and get useful tips on how to plan our activities well. Read more SHER will be at the MONOCLE Christmas Market in Zurich on december 2nd and 3rd. Visit us and discover the latest iconic product releases and perhaps find the last unique gift you were looking for. Read more On October 12th 2023 Fortune Italia published the prestigious list that annually identifies 50 successful professionals, managers, entrepreneurs, women distinguished for their commitment and innovative vision, achieving important milestones, including this year also Sara Canali, founder of SHER. Read more On September 1st the 11th edition of the women's run Brixen with 1000 women dressed in grenadine red running shirts from SHER has taken place and was a great success. Read more On 29 June 2023, CASA SHER was born in Bolzano, a place that goes beyond the traditional shop concept, uniting a sportswear shop, a workplace and a meeting place in the same environment. Read more Early this year our ambassador Claudia Rier @Claudiafromthedolomites has been cycling in South Africa and competing on the world’s biggest road bike race “The Cape Town Cycle Tour”. Read more Since there’s no waistband, there’s also no drawstring or itchy, uncomfortable elastic cutting into your abdomen. Read more We have put up our basecamp in the newly opened Lefay Resort & Spa Dolomiti in Pinzolo (I), just a few km away from Madonna di Campiglio. Read more The moments I live with SHER are real, graspable. They can contain a bold and adventurous experience, but at the same time, they don't require it. Read more We know that approximately 50% of women suffer from different problems in their intimate area when cycling regularly. Read more Reading time: 7 minutes Saddle sore, or the pain and inflammation of the intimate areas of women resulting from the position in the saddle, is a subject that is little talked about, yet half of all women who regularly ride bikes suffer from it. Now it’s time to put aside the shame, inhibition, and silence […] Read more Sara from Sher in Italy contacted me a couple of months ago to ask if I’d be interested in testing her new women’s cycling kit. Read more Before launching the SHER brand, I often compared it to giving birth. There is the time of the pregnancy, everything is so exciting, so new, so motivating and you can’t wait for the baby to be born. Read more Disegnare, ma soprattutto progettare ha costituito molta parte della mia vita, il disegno è sempre stato un rifugio. Read more SHER's commitment to following an ethical and innovative path to reduce the waste of raw materials and environmental impact, does not stop. Read more Along with our mission to make the best products for cycling women out there we know that it is key to be connected with our customers all the time and learn what their challenges and their dreams are. Read more If you always thought that road cycling is not for you, I believe it is worth at least a trial. Read more One of our goals is to save resources by designing our products in a sustainable way from the beginning. Read more We care really a lot about what our customers and ambassadors think about our products, and especially where they believe we have to improve. Read more During the live talk on 7 February with sports scientist Stephan Nuesser, we discussed how best to prepare for the cycling season and how to reduce the risk of injury and saddle pain through proper bike fitting. Read more
