What a hard core cyclists think about SHER

We care really a lot about what our customers and ambassadors think about our products, and especially where they believe we have to improve. Read more

SHER on tour 2021

Along with our mission to make the best products for cycling women out there we know that it is key to be connected with our customers all the time and learn what their challenges and their dreams are. Read more

SHER – first year of life

Before launching the SHER brand, I often compared it to giving birth. There is the time of the pregnancy, everything is so exciting, so new, so motivating and you can’t wait for the baby to be born. Read more

SHER’s sustainable journey continues

SHER's commitment to following an ethical and innovative path to reduce the waste of raw materials and environmental impact, does not stop. Read more

Perfect performance may depend on a perfect pad. Which one?

Reading time: 7 minutes Saddle sore, or the pain and inflammation of the intimate areas of women resulting from the position in the saddle, is a subject that is little talked about, yet half of all women who regularly ride bikes suffer from it. Now it’s time to put aside the shame, inhibition, and silence […] Read more

The sustainable SHER journey

One of our goals is to save resources by designing our products in a sustainable way from the beginning. Read more

Product review from “Women Who Cycle” Australia For FRIZZANTE CORE bib and PURA jersey

Sara from Sher in Italy contacted me a couple of months ago to ask if I’d be interested in testing her new women’s cycling kit. Read more

Cycling & SPA in Italy’s mountains…a magic combination

We have put up our basecamp in the newly opened Lefay Resort & Spa Dolomiti in Pinzolo (I), just a few km away from Madonna di Campiglio. Read more

Starting road cycling is easier than you think!

If you always thought that road cycling is not for you, I believe it is worth at least a trial. Read more

Every day is special

The moments I live with SHER are real, graspable. They can contain a bold and adventurous experience, but at the same time, they don't require it. Read more

How to reduce the risk of saddle sore and infections

We know that approximately 50% of women suffer from different problems in their intimate area when cycling regularly. Read more

Why can it be good to wear bib shorts?

Since there’s no waistband, there’s also no drawstring or itchy, uncomfortable elastic cutting into your abdomen. Read more
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