A partnership has been established with the young and talented Andrea Vötter, one of the top lugers in the world. The Italian athlete is already gearing up to claim gold at the next Olympics. With two overall World Cup victories, several world titles, and numerous European accolades under her belt, Vötter’s achievements speak volumes. Read more


A new season of "informal" women-only bike rides is starting. From April 23rd, every Tuesday at 6:00 PM, meet at CASA SHER - Via Weggenstein 1/a - Bolzano. The original SHER format was born three years ago from the desire to share our passion for cycling with other women and to encounter fewer typical female complaints: about not having a companion to venture fearlessly into cycling, not having opportunities to focus on our well-being, not having the support of smiling and energetic women to share free time with... Read more

Unpublished conversation with Sara Canali, for Feuer & Flamme at Radio suedtirol1

We're used to hearing Sara's words from international stages dedicated to empowerment and female leadership, but made an exception for the editorial team of Radio suedtirol1 because certain anecdotes from her life must have intrigued them. Read more

Casa SHER INCONTRI #3: “IO POSSO VOLARE” with Donatella Ricci

A special talk to meet the tenacious woman who realized her dream of flying higher and higher, reaching the world record for altitude in autogyro. "Io posso volare" is the title of our third event of INCONTRI and we want to dedicate it to all women especially the girls and teenagers who are visualizing their future now, but also to their parents, to learn together to have self-confidence and not to be afraid to "fly higher and higher." Read more

SHER: a commitment to sustainability, every year

We at SHER believe earnestly and from day one in seeking solutions in the name of sustainability at every stage of our production. Since 2023, this commitment has also been recognized by the Ellen MacArthur Foundation's Community, the most authoritative and influential global body promoting the process of international companies in the transition to a circular and sustainable economy. Read more

SHER at the Women’s MyCyclingCamp: a cycling holiday for women

SHER is partnering with MyCyclingCamp in organizing a cycling vacation. An unforgettable experience together with many women of all ages and fitness levels, discovering magical Andalusia, for 7 days, April 13-20, 2024, in partnership with ROADBIKE & Women's Health. Read more

Casa SHER Incontri #2: Success through better time management

We meet Kathrin Pichler in person on Wednesday 13 December, for our series of appointments at Casa SHER, INCONTRI: an informal chat to find out more about this model of 'good timing' and get useful tips on how to plan our activities well. Read more

See you at the MONOCLE Christmas Market in Zurich?

SHER will be at the MONOCLE Christmas Market in Zurich on december 2nd and 3rd. Visit us and discover the latest iconic product releases and perhaps find the last unique gift you were looking for. Read more

Sara Canali CEO SHER | 50 Most Powerful Women FORTUNE ITALIA 2023

On October 12th 2023 Fortune Italia published the prestigious list that annually identifies 50 successful professionals, managers, entrepreneurs, women distinguished for their commitment and innovative vision, achieving important milestones, including this year also Sara Canali, founder of SHER. Read more

Women’s run Bressanone coloured in red by SHER

On September 1st the 11th edition of the women's run Brixen with 1000 women dressed in grenadine red running shirts from SHER has taken place and was a great success. Read more

Casa SHER – A new sport retail experience for females in Bolzano, Italy

On 29 June 2023, CASA SHER was born in Bolzano, a place that goes beyond the traditional shop concept, uniting a sportswear shop, a workplace and a meeting place in the same environment. Read more

Preparing for the season and bike fitting

During the live talk on 7 February with sports scientist Stephan Nuesser, we discussed how best to prepare for the cycling season and how to reduce the risk of injury and saddle pain through proper bike fitting. Read more

Cycling in South Africa – Some Tips from Claudia

Early this year our ambassador Claudia Rier @Claudiafromthedolomites has been cycling in South Africa and competing on the world’s biggest road bike race “The Cape Town Cycle Tour”. Read more

What a hard core cyclists think about SHER

We care really a lot about what our customers and ambassadors think about our products, and especially where they believe we have to improve. Read more

SHER on tour 2021

Along with our mission to make the best products for cycling women out there we know that it is key to be connected with our customers all the time and learn what their challenges and their dreams are. Read more

SHER – first year of life

Before launching the SHER brand, I often compared it to giving birth. There is the time of the pregnancy, everything is so exciting, so new, so motivating and you can’t wait for the baby to be born. Read more

SHER’s sustainable journey continues

SHER's commitment to following an ethical and innovative path to reduce the waste of raw materials and environmental impact, does not stop. Read more

Perfect performance may depend on a perfect pad. Which one?

Reading time: 7 minutes Saddle sore, or the pain and inflammation of the intimate areas of women resulting from the position in the saddle, is a subject that is little talked about, yet half of all women who regularly ride bikes suffer from it. Now it’s time to put aside the shame, inhibition, and silence […] Read more

The sustainable SHER journey

One of our goals is to save resources by designing our products in a sustainable way from the beginning. Read more

Product review from “Women Who Cycle” Australia For FRIZZANTE CORE bib and PURA jersey

Sara from Sher in Italy contacted me a couple of months ago to ask if I’d be interested in testing her new women’s cycling kit. Read more

Cycling & SPA in Italy’s mountains…a magic combination

We have put up our basecamp in the newly opened Lefay Resort & Spa Dolomiti in Pinzolo (I), just a few km away from Madonna di Campiglio. Read more

Starting road cycling is easier than you think!

If you always thought that road cycling is not for you, I believe it is worth at least a trial. Read more

Every day is special

The moments I live with SHER are real, graspable. They can contain a bold and adventurous experience, but at the same time, they don't require it. Read more

It all started like this… Introducing Sara, designer.

Disegnare, ma soprattutto progettare ha costituito molta parte della mia vita, il disegno è sempre stato un rifugio. Read more

How to reduce the risk of saddle sore and infections

We know that approximately 50% of women suffer from different problems in their intimate area when cycling regularly. Read more

Why can it be good to wear bib shorts?

Since there’s no waistband, there’s also no drawstring or itchy, uncomfortable elastic cutting into your abdomen. Read more
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